Welcome to SoOum
    The world's first international trading and global networking hub. Discovering global economic opportunities for individuals and businesses all over the world.


    Address global scarcity by making international trade simpler, smarter and universally accessible.


    With its innovative transaction matching back end, SoOum provides buyers and sellers with opportunities that would take years to create and cultivate by themselves. 


    Find new trade partners around the world. Discover new counterparties to expand and diversify global reach. 

    DIscover Economic Imbalances and Fill the Trade Voids Created by Them

    We discover global trade opportunities caused by supply and demand fundamentals. We are “ on the trading edge” because we base our research on contemporary world social, political and economic affairs. Our intelligent tracking system finds many of the best deals on the planet. 


    Integrity.  We uphold the highest standard of integrity in all of our actions. 

    Commitment to our Customers. Our customer relationships make a positive difference in their lives. 

    Boldness. We are not afraid to step into new and untraveled waters. 

    Innovation. We innovate every day. 

    Equality of Results. We try to ensure that every trader has an equal chance to succeed….even those who have never traded before. 

    Teamwork. We work together across the globe to meet our client needs so that everyone wins. 


    William WestbrookChief Executive Officerwill@sooum.com
    Mr. William B. Westbrook has over ten years of experience in creating businesses meant for growth within multiple industries. He has worked at and consulted Fortune 500 companies on various process performance concerns and has managed financial departments for other corporations, from large to small. William holds a Bachelors of Arts in Economics (credits in mathematics, finance, & accounting) from Brigham Young University and, since February, 2013, Mr. Westbrook serves as President, CEO and as a member of the Board of Directors of SoOum.
    Luis VegaChief Operating Officerlvega@sooum.com
    He is a proven leader who has managed a broad range of personnel, from small teams to large corporate departments ( Goldman Sachs,Royal Bank of Scotland, SMI GMS, British Petroleum ). He has created and carried out strategic plans within executive environments and at the high-performing team levels to meet organizational goals. 21 years serving US Army Spec Ops., covering nearly every major conflict since 1984 including Bosnia, Iraq & Afghanistan. As a soldier and DOD civilian (Cubic Defense, American Federal) he worked with governments and the UN sourcing commodities and delivering to war torn countries and frontier markets.
    Steve MessinaChief Financial Officersmessina@sooum.com
    Mr. Messina is currently the CFO at SoOum. A former bond trader, Steve was responsible for pricing and trading various fixed income products across the yield curve. Steve spearheaded and successfully developed the Federal government agency and Government Sponsored Enterprise retail and institutional trading desks, and was highly successful in developing the firm's fixed income presence within the Capital Markets domestically and abroad, scaling trading activity of federal agency and GSE bonds from zero to over 2 billion in monthly volume.
    Ginny HasselfieldVP Global Business DevelopmentGinny@sooum.com
    Virginia (Ginny) Hasselfield is an entrepreneur with extensive background and experience in consulting, diversity training, government relations, business development, international trade training, and fundraising. Ms. Hasselfield has been a teacher, high school administrator, politician, government relations consultant and business-owner. When she moved from Manitoba to British Columbia in 1998, she worked with government and the private sector in strategic planning and communications and advised municipalities and others on how to access millions of dollars in infrastructure monies from the federal government. Her forte is closing deals. She was a winner of the Manitoba YWCA Women of Distinction Award (1996). She was a former Board member of the Fraser Port Authority in British Columbia until its amalgamation with Port Metro Vancouver and Chaired the Governance Committee of the South Coast British Columbia Transit Police Board. Ms. Hasselfield’s reputation is that of a leader and trail-blazer, a woman who has moved the glass ceiling in almost every area in which she has participated.
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